Newsletters: Be Strategic, Not Anemic

Description

After this workshop you will be able to create business newsletters that your audiences welcome and interact with. We’ll address key areas for building your newsletter strategy. Worksheets included. 

• Picking your approach by considering goals, tone, the guts and available resources 
• Integration with your other communications such as social media 
• Choosing format and design 
• Technology options 
• Measurement 
• Follow-up communications 

Led by Beth Woolley, bdubs relations, and Sami Postma, Events & Education Coordinator for Goosefoot. Beth Woolley founded bdub relations to help small businesses fulfill their ambitions through sound brand strategy and smart communications. She’s worked with organizations in just about every industry, including education, healthcare, real estate, retail, technology and nonprofits. She is VP of the Clinton Chamber of Commerce.